Google Tag Manager

Setup your Tag Manager, and start tracking your guests

Set up tracking and events for your guests behaviour from your restaurant website to DinnerBooking’s domain. DinnerBooking has made it easy for you to implement your Google Tag Manager in our backend. With a few clicks, you can set up the newest tracking method where you can create events to track your traffic cross domains.

We have made guides, so you know how to set it up to Google Tag Manager in our backend. Furthermore, the guide shows you how to create a tag, variables and triggers in Google Tag Manager that work with DinnerBooking actions and events.

We have implemented a new dataLayer so you can track more than just conversion. Start tracking your marketing effort with the following variables:

✔️ Conversion
✔️ Revenue (only for events or bookings that have value such as prepayment)
✔️ Quantity
✔️ Area
✔️ Booking ID

We provide you with the method to track, but it is your responsibility to set up the tracking. If you follow the guides, you will be tracking like a pro in no time!
We have also made guides on how to set up Facebook, Google AdWords, GA4 and BING.


GTM - The basic's

[Step 1.0 & 2.0] GTM often removes the need to use any other tracking scripts, as these can be inserted via GTM.

GTM - Ready-to-use

[Step 3.0 & 3.1] We’ve done all the work for you so you can simply import our ‘ready-to-go’ container.

GTM - Manual Pageview setup

[Step 3.2] In this step, we will teach you how to set up pageview events for various marketing channels.

GTM – Manual Conversion setup

[Step 3.2] In this step you can set up conversions for both events, restaurant bookings and gift cards and track your value.

GTM – Manual Refund setup

[Step 3.2] In this step, we will teach you how to set up refund events in Google Analytics.